Beat your competitors on Google Shopping
A disapproved product can’t be shown. An approved one with complete data can. We fix your Merchant Center feed so your products are eligible where shoppers look, and Feed Guard keeps them that way. Feed Fix is $199 one-time, Feed Guard is $49/mo, and the scan is free.
Have a feed file instead of a Shopify store? Upload it on the scan page
Feed diagnostics
ExampleProducts disapproved
37
Needs fixes
- Missing GTIN or brand 19 products
- Promo text in title 11 products
- Price mismatch 7 products
Illustrative example, not a customer result.
Show up while competitors’ products are disapproved
A disapproved product isn’t shown in Shopping ads or free listings. Clearing yours puts it back where a competitor’s stuck product isn’t.
Be visible where shoppers search for what you sell
Eligible products can appear at no cost on Google Search, the Shopping tab, Images, Lens, YouTube, Maps and Gemini.
A better chance in AI search
Google’s AI Mode shopping draws on the Shopping Graph, and ChatGPT shopping reads structured product feeds. Complete, approved data is what they work from. No guarantees.
Problems caught before Google acts
Unresolved warnings can turn into disapprovals. Feed Guard re-scans your feed on a schedule and emails you when a new error appears, so you hear it from us first.
Source: Warnings and disapprovalsBuilt and tested: Feed Guard alerts
More qualified clicks that can turn into sales
Listings are built from the product data you send. Complete titles, brands and identifiers mean the clicks you get come from shoppers looking for exactly what you sell.
Data fixed once and kept clean
Feed Fix repairs the data. Feed Guard re-scans it, alerts you to new errors and proposes fixes you approve by email. Every change is logged with 30-day rollback.
Built and tested: Feed Fix + Feed Guard
No ranking, traffic or sales figures are promised. Google decides what is shown and where. Not affiliated with or endorsed by Google.
The advantage
While competitors’ products sit disapproved, yours show up on Google Shopping
Google doesn’t show a disapproved product in Shopping ads or free listings. Most stores have some. Clear yours and your product is eligible to appear in the spot a competitor’s stuck product can’t fill.
Results for “waxed canvas tote bag”
Waxed canvas tote, olive
$68
Harbor & Vine
Heritage canvas tote
$74
Northline Goods
Everyday waxed tote
$59
Maple Street Co.
Waxed canvas tote, navy
Not shown: disapproved
Your store
Illustrative example. Fictional stores and product; not a real search result.
Results for “waxed canvas tote bag”
Waxed canvas tote, olive
$68
Harbor & Vine
Heritage canvas tote
$74
Northline Goods
Waxed canvas tote, navy
$64
Your store
Everyday waxed tote
$59
Maple Street Co.
Illustrative example. Fictional stores and product; not a real search result.
Source: Merchant Center help on disapproved products in Shopping ads and free listings. Whether an eligible product is shown, and where, is Google’s decision.
The problem
Small feed errors cost you sales every day
Merchant Center flags the same things again and again. Most stores have a mix of these.
Missing GTINs and brands put products into “Limited performance” or get them disapproved.
Promo text like “SALE” or “Free shipping” in titles triggers disapprovals.
Price mismatches, zero prices and missing policy pages flag your whole account.
Plus images, variants, and shipping or return policy pages.
How it works
Scan, we fix, we keep re-scanning
1. Scan
Paste your store URL. The scan runs in your browser, checks every product and shows the result instantly, with your product count and your price. Nothing is stored or emailed.
2. We fix
Identifiers, titles, descriptions, categories and availability. We flag price, image and policy-page issues for you. Every change is logged and can be rolled back for 30 days. Google makes the final decision.
3. Automatic re-scans
On Feed Guard the feed is re-scanned automatically. A new error triggers an email alert, fixes are applied only after you approve, and a weekly report shows what changed.
Why it matters
What fixing your feed does for your store
A product that Google approves can be shown; a disapproved one can’t. Everything below follows from that, and Google still makes the final decision on every product.
Eligible for free listings across Google
Google lists eligible products at no cost on Search, the Shopping tab, Images, Lens, YouTube, Maps and Gemini, whether or not you advertise. A disapproved product isn’t shown there. Every disapproval you clear is a product Google can list again.
Matched to the right searches
Listings are built from the data you send. Complete titles, brands and identifiers give Google more to match on, so the clicks you get are from shoppers looking for what you sell.
Ad budget on your whole catalog
Shopping ads can only show approved products. While items sit disapproved, your campaigns run on whatever happens to pass. Fixing the feed puts the full catalog back in play for the budget you already spend.
New problems caught by Feed Guard
On Feed Guard your catalog is re-scanned automatically. When a new error appears you get an email that lists only what is new, and the fix is applied after you approve it, so a new problem doesn’t sit unnoticed until your next look at Merchant Center.
Sources: Google’s announcement that it is free to sell on Google (April 2020), its extension of free listings to Google Search (June 2020), and the Merchant Center help page About free listings, which lists where eligible products appear and notes that eligibility doesn’t guarantee they are shown.
AI search
Complete, approved product data is what AI search draws on
Google AI Overviews and AI Mode, and AI shopping assistants such as ChatGPT, build their product answers from structured product data. Fixing yours improves your chances of being in the running. It doesn’t guarantee a placement.
Google AI Overviews and AI Mode
Google says AI Mode shopping draws on its Shopping Graph, the same product listings that Merchant Center feeds. A disapproved product isn’t in play; a complete, approved one is.
Source: Google’s AI Mode shopping updateChatGPT shopping
OpenAI documents that ChatGPT shopping indexes merchants through structured product feeds: title, description, image, price, availability, brand and identifiers. The same fields we fix.
Source: OpenAI commerce guideWhat we can and can’t say
Fixing your data improves your chances of being eligible for these surfaces. Whether, where and how often a product is shown is decided by Google, OpenAI and the others, not by us.
Before you pay
See your problems free before you pay
The scan shows every issue it finds, your product count and your price, before you decide anything.
Free scan, full result
Paste your store URL or upload a feed file. The scan runs in your browser, checks every product and shows what is wrong, what we would fix and what you would pay. Nothing is stored, nothing is emailed, no card.
Risk-free on our side: 14-day refund of our fee
Refund within 14 days: if our changes didn't clear the supported issues, email us within 14 days of your before-and-after report and we refund your Feed Fix fee in full. It covers our work only, not Google's decisions.
The refund covers our work and our fee only. It doesn’t cover your ad spend, Google’s decisions on approvals or your account, or changes made to your store after we finish. Full terms are on the terms page.
Pricing
Fix it once for $199, or keep it clean for $49 a month
The scan is free. Feed Fix is a one-time job. Feed Guard re-scans your feed automatically and emails you when a new error appears, and the first month is free after a fix. Yearly Feed Guard is $490, 2 months free. Billed in USD.
Feed Guard
Monitoring for stores with up to 1,000 products
$49/mo
- Automatic scheduled re-scans of the whole feed
- Email alert when a new error appears, listing only what is new
- New fixable issues proposed each week, applied only after you approve
- Every change logged, with rollback for 30 days
- Weekly report emailed to you: new and resolved issues, changes applied, trend
- Guidance for issues that need a change on your side
Fixes are applied only after you approve them from the link in the email. Google makes the final decision. Billed monthly. Renewal is not automatic yet: before each new month we email you a reminder with a payment link. Cancel any time with the cancel link in any Feed Guard email or by writing to [email protected].
Also available: Feed Fix for $199 one-time (up to 1,000 products), Feed Fix Large for $349 (1,001–5,000 products), and Guard Plus at $99/mo: everything in Feed Guard plus a monthly optimisation pass, for stores with up to 5,000 products. Over 5,000 products? Email us.
Refund within 14 days: if our changes didn't clear the supported issues, email us within 14 days of your before-and-after report and we refund your Feed Fix fee in full. It covers our work only, not Google's decisions.
For comparison: a freelancer usually charges about $100–200 for a one-off cleanup with no rollback, and managed feed services start from $499/mo on a contract.
FAQ
Questions store owners ask us
Find and fix your Google Shopping feed errors
Start with the free scan. No card, no email, no obligation. The result shows up in your browser in seconds.
Contact
Questions? Send them here
Plan questions, refunds, cancellations, anything else. We answer by email.